Whether you are a game-changing technology company such as Rimac Automobili or a freshly founded startup, your approach toward employer branding strategy needs to change. By active employer branding, we consider non-stop work to make your company culture more understandable and better represented. Our guest is Ozren Tabaković (Employer Branding & CSR Manager, Rimac Technology) talking about how to transform your employer brand into an active one.