AI is used to create parts of our games. It provides intelligent enemy behavior, implements techniques such as pathfinding, or generates in-game content procedurally. AI can also play our games. Training computers to beat humans in game-like environments such as Jeopardy!, Chess, or soccer is not new. But can AI also design our games? Especially with the current rise of generative AI concepts, the role of Artificial Intelligence in the game development process is constantly expanding. In this talk, Dr. Pirker will talk about the importance of AI in the past, the present, and especially the future of game development - the good, the bad, and the ugly!