Rapid migration to digital services enables greater innovation, including better products for customers, but it also introduces operational challenges, with many DevOps and SRE teams spending the majority of their time firefighting incidents vs delivering on innovation. The challenge in finding the right balance between feature velocity and these operational concerns is twofold: If technology organizations put all available resources into quickly developing new features and functionality, poor performance will affect customer satisfaction. If technology organizations spend too much time carefully innovating on products, the slow rollout of new technologies will enable competitors to get the upper hand.