Going to a dev conference makes sense
Positioning your organization at specific niche events for developers demands careful planning to stand out.
Project Overview
Innovation as a second nature
diconium is one of the leading digital service providers in Germany, with the ability to support the entire process of digital transformation. From innovation & strategy, customer experience, data & AI, commerce, and technology solutions, to building up digital units. Every day, the diconium team acts - according to the company values – mindful, courageous, collaborative, and impactful with the same aim to develop traits ranging from strategy to technology solutions. The company provides its services to renowned brands in many industries and is associated with partners like Microsoft and SAP, to name a few. Making it fair to say that innovation is second nature to diconium.
Challenge
Polish employer brand before taking a major step
As the 'War for Talent' in IT thrives and has similar implications in other industries, besides developers diconium wants to attract IT consultants, data experts, software architects, UX/UI professionals – just all sorts of tech enthusiasts. The company leadership decided to reshape the tone of the employer branding message by aligning it with developers' growing wants and needs. Knowing that entering a specific tech ecosystem would be a waste of time before polishing even the smallest details, the leadership decided to position the company as a workplace where high achievers feel comfortable. The team used valuable feedback from its previous presence at the World Congress as a starting point. During the prep phase, one of the key tasks was to revamp company values highlighting eagerness to achieve epic things while also focusing on retention by defining and articulating different training opportunities for career development, career paths, internal mobility, and projects designed to embrace a diverse workforce.
Solution & Results
Showcasing the ’great place to work’ principle
Before stepping foot into a competitive niche market such as the WeAreDevelopers community, diconium added an additional dimension to its strategy by defining a clear set of rules that emphasize flexibility. The aim was to showcase that company embraces the demand for the ‘travel while working’ principle. Cooperation with WeAreDevelopers at an ‘eye level’ led towards repositioning diconium in the perception of software developers at an exclusive experience.
WeAreDevelopers team and its career advisors were open to helping diconium transform ideas into reality and measurable outcomes while thinking outside the box. Using thought leadership as a main tool to present diconium’s strive for innovation while adding multiple innovative levels to a rock-solid employer branding strategy and unique tone of voice brought value match. Thanks to its well-done preps, diconium hosted a successful pre-check-in event with more than 150 guests, at the ‘World Congress IMPACT’ section, as the online activities included an active presence on the WeAreDevelopers website. At the same time, Karine Rübner from diconium was involved in the ‘Decoding our differences – skills for the 21st century’ panel talk during the WeAreDevelopers World Congress 2022, providing an introspective overlook into diconium improving diversity efforts. The overall visibility was increased through many insightful interactions and hiring more or less directly at their booth! The target group of industry-leading IT specialists was extremely interested in learning more about the project scopes and doing the follow-ups once the World Congress curtain fell. As the company continues developing its unique values and culture, the plan for the next appearance at the World Congress 2023 is a natural sequence of activities.
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