Having your code be localization ready means that your app, blog, helpdesk or any other type of digital content can reach a wider audience. However, localization is usually an afterthought in your development efforts. A thorn in your foot that a some guy adds on top of your to-dos one random Tuesday, but it doesn’t have to be this way. It's also true that the bottleneck is on how localization is currently approached, by holding true to the origins from where it emerged: the 90s desktop applications. Is there a better way to localize? The answer is YES! A cloud-based localization solution is a must. On top of this, if that solution eliminated the need for files altogether and worked closer to the core of a developer’s flow, IDEs, editors and code environments, would work even better. Having a truly CI/ CD workflow for localization, leveraging all the available localization automations, equals to faster go to market, increased translations quality and peace of mind for the developers.