We will have a look at common pitfalls and anti-patterns to avoid if we don't want to sabotage our digital ambition. Sometimes it is easier to avoid what is blatantly wrong than pinning down what is correct. Making a mistake is never bad, as long as learn from the experience and avoid it in the future. Learning from other people's mistakes and avoiding them altogether is even better so hopefully you will take something actionable with you. If not, at least it should be a little bit entertaining.