A CI/CD pipeline seems straightforward to implement and maintain. Yet it can often quickly become a tedious time sink and a source of universal frustration on many teams. From flaky builds, to long running builds, to flaky long running builds, the sources of frustration are endless. With the goal to ship more and faster as well as to compete in an ever changing industry, we can (and must) do better. This talk will cover best practices for performance, stability, security, and maintainability of CI/CD pipelines, each supported with practical examples and counterexamples.