One of the biggest user experience pinpoints on the internet is creating a username and password for every service you sign up for. Social sign on options like signing in with Google or Twitter have made things a little easier but with the unfortunate caveat of giving a large company all your accounts. The web3 space solves for this with the concept of wallets. In this talk we will go over how authentication in web3 works and how it improves the user experience by taking a look at how to connect with a wallet in a Next JS app and creating user accounts for your application.