Rudi Bauer & Daniel Cranney
Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding
#1about 5 minutes
Defining the role of developer relations in tech
Developer relations acts as a translator between a company and its developer community, a role that suits generalists with diverse skills.
#2about 7 minutes
How DevRel supports HR and talent acquisition
DevRel teams can identify passive candidates and build a supportive community, making them a key strategic asset for attracting tech talent.
#3about 5 minutes
Using DevRel for authentic employer branding
Companies can build trust and a strong employer brand by empowering DevRel to engage authentically with developer communities, especially during a crisis.
#4about 5 minutes
First steps for building a developer relations team
To successfully build a DevRel function, companies must first define their needs and KPIs before hiring generalists who can execute across multiple channels.
#5about 6 minutes
The future of developer culture and DevRel
As AI changes development workflows, the human-centric aspects of DevRel become more critical for fostering a culture of trust and flexibility.
Related jobs
Jobs that call for the skills explored in this talk.
Frontend Engineer - React (f/m/x) Germany-based
Douglas GmbH
Düsseldorf, Germany
Intermediate
Senior
TypeScript
React
Matching moments
15:51 MIN
Using developer relations to bridge company and talent
AI, DEI & Community: What’s Next for Talent Acquisition in 2025?
08:19 MIN
The business benefits of investing in developer relations
I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach
00:05 MIN
Making developer relations a strategic business essential
The Strategic Power of DevRel: From Community to Business Impact
06:36 MIN
Bridging the communication gap between developers and recruiters
Dev Digest End of Year Recap
26:22 MIN
Bridging the communication gap between HR and developers
Why Developers Don't Care About Your Employer Brand and How to Fix it
07:36 MIN
New focus areas for developer relations teams
Developer Advocacy in accelerated times
04:39 MIN
The business benefits of developer relations
Developer Advocacy in accelerated times
00:05 MIN
Understanding the unique role of a developer advocate
Developer Marketing
Featured Partners
Related Videos
49:19Why Developers Don't Care About Your Employer Brand and How to Fix it
Rudi Bauer, Chris Heilmann & Ivana Spiridonovic
54:20Emergency Discussion: Can’t Hire the Right Developers? Here’s What Everyone Else Misses
Rudi Bauer, Ana Gospodinova & Chris Heilmann
36:54#Wanted and #Misunderstood: Decoding the Divide Between Developers and HR
Rudi Bauer, Adnan Pavlovic, John Salt & Ivana Spiridonovic
29:51Behind the Scenes: Putting HR and Tech on the Same Stage
Rudi Bauer & Ivana Spiridonovic
14:54I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach
Tim Cadenbach
34:53From Inside Out: Aligning Culture with Employer Branding
Rudi Bauer & Mihaela Nedelcu
21:14Developer Advocacy in accelerated times
Chris Heilmann
32:45The Strategic Power of DevRel: From Community to Business Impact
Emilio Salvador, Ignacio Riesgo, Angie Jones & Nikola Pavesic
Related Articles
View all articles
From learning to earning
Jobs that call for the skills explored in this talk.
JetBrains Web Developer Advocate (Developer Advocacy) New
JetBrains
Amsterdam, Netherlands
Java
Python
Kotlin
JavaScript
TypeScript