How do you build an authentic personal brand? And why does it matter for both individuals and companies? In this episode of Cappuccino with HR, Rudi Bauer and Anna Bertoldini, Branding Marketing at NielsenIQ, explore the connection between personal and employer branding, the impact of company culture, and how employees can use social media and advocacy programs to enhance their professional presence. They also discuss choosing the right channels, learning from role models, gathering feedback, and share a real-life example of personal branding in action.