In this case study, we will delve into the development and implementation process of an embedded AI tool for the production chain of a leading tire manufacturer. Our journey will reveal the myriad of challenges that arose during the development phases, as well as effective strategies for overcoming these organisational hurdles. The session will look beyond the technical make-up of the team, highlighting that high-performing data scientists and machine learning engineers are no guarantee of successful AI integration. Instead, we'll explore the broader organisational challenges that come into play, and I'll share practical solutions to address them. A key focus will be on the need for a strategic, holistic approach to AI adoption. During this case study I will provide you with actionable insights and strategies that highlight the organisational perspective of realising the full potential of AI in complex environments.