GenAI has drastically changed how individuals ask for, refine, and interact with information. With a strong push towards natural language interaction, and quick prompting to focus the results on the user’s intention, there is a natural opportunity for an AI with the GenAI or Conversation AI UI to quickly circumvent job boards to reach a company’s job opportunities directly and without the influence of poor search and match and monetary incentives to determine which jobs candidates might be presented. As a company, how do you prepare for such an eventuality? Should you be at the forefront of these changes and how will that impact the quality of your applicants?