The development of intelligent products with the help of embedded systems has always been close to our hearts - that is our Lauterbach DNA. For over 45 years, we have been developing holistic, modular and expandable development tools for microprocessors in the form of hardware-supported debuggers and real-time trace tools. Our products range from JTAG debuggers and solutions for virtual targets to debug and trace tools for heterogeneous multicore SoCs with several operating systems. Under the TRACE32® brand, many embedded systems developers around the world value our powerful tools. They are used for everything from classic quality assurance to the functional qualification of state-of-the-art microelectronic systems.

Today, our easy-to-use tools are the de facto standard in many industries, from robotics and smartphones to vehicles and many more. This makes us a trusted partner alongside the world's leading technology companies. Our mission: embedded innovations for smarter, more sustainable products that improve our quality of life and drive positive change for future generations.

Many thanks to Germany's leading electronics weekly Markt&Technik and Tobias S. for the great interview with our founder and CTO Stephan Lauterbach. 

The online version in elektroniknet.de can be found here: https://lnkd.in/dAcFi-AX

#embedded #embeddedsystems #debug #debugger #trace 

A great first day at the embedded world Exhibition&Conference is behind us:

✅ All demos (and our unique Code Coverage Challenge) are running perfect
✅ We met lots of customers and partners
✅ Exciting new projects (and customers 🙂) on the horizon

We are looking forward to meet many of you at our booth in Hall 4-210. In advance you can evalute our #ew24 highlights here: www.lauterbach.com/ew24
#embedded #embeddedsystems #innovations #debug #trace

🤝 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐯𝐢𝐬𝐢𝐭𝐢𝐧𝐠 𝐮𝐬 @ 𝐞𝐦𝐛𝐞𝐝𝐝𝐞𝐝 𝐰𝐨𝐫𝐥𝐝
We thank all existing and future customers as well as our partners, students, conference attendees and everybody else for visiting our booth at this year's embedded world Exhibition&Conference 2024. Thank you very much for your interest in our #TRACE32 development tools !

We highly appreciated the inspiring discussions and that we were able to learn so much about your future projects and innovations.

You can download all of our 

#ew24 highlights, flyers, news and more here: https://lnkd.in/d-FcQwh9
 
We already look forward to embedded world 2025 ! See you again in Nuermberg next year.

#embedded #embeddedsystems #debug #trace #innovations 

🥇 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝟐𝟎 𝐘𝐞𝐚𝐫𝐬 𝐋𝐚𝐮𝐭𝐞𝐫𝐛𝐚𝐜𝐡 𝐢𝐧 𝐂𝐡𝐢𝐧𝐚 🥇
20 years ago, we opened our first branch in China with our office in 𝐒𝐮𝐳𝐡𝐨𝐮.
This was followed in 2006 by the opening of further branches in 𝐁𝐞𝐢𝐣𝐢𝐧𝐠 and 𝐒𝐡𝐞𝐧𝐳𝐡𝐞𝐧 due to our amazing growth story from the beginning.
We would like to thank all our great colleagues in our chinese offices. Our Managing Director Norbert Weiss celebrated this historic moment with you all, because one thing is obvious: this amazing journey would not have been possible without your dedication, commitment, and support.
🤝 We are excited about many more successful years and joint service to our countless satisfied customers in China. Let's go forward together !

#embedded #embeddedsystems #debug #trace #automotive

We look back on a great first day at the well-attended #NXPTechDay in Plymouth (MI).
Also today we are presenting our latest #TRACE32 Tools at our booth, explore our unique demo of NXP Semiconductors 

#S32N55 Vehicle Super-Integration Processor for Software Defined Vehicles, debugging and tracing all 4 clusters of 4 Arm Cortex-R52 each - 16 cores in total - at the same time via PCIe.
LOUATI Faiez, Udo Zoettler, and Rolf Kühnis are happy to answer your questions and explore further opportunities.

𝐌𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐟𝐫𝐞𝐞 𝐫𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧: https://lnkd.in/dpfz_--Q

#debug #trace #embedded 

#embeddedsystems #NXP #automotive #SDV

🚀 𝐓𝐡𝐞 𝐖𝐚𝐢𝐭 𝐢𝐬 𝐎𝐯𝐞𝐫—𝐑𝐈𝐒𝐂-𝐕 𝐒𝐮𝐦𝐦𝐢𝐭 𝐍𝐨𝐫𝐭𝐡 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 𝟐𝟎𝟐𝟒 𝐊𝐢𝐜𝐤𝐞𝐝 𝐎𝐟𝐟!
Experience cutting-edge innovation live from the RISC-V® Summit in Santa Clara. Our team is showcasing the latest debug and trace solutions for RISC-V technology. There’s still one day left—visit us and see what’s next in embedded systems.

🎤 Don’t miss today’s presentation of our FAE Dennis Griffith on the topic 𝐇𝐞𝐭𝐞𝐫𝐨𝐠𝐞𝐧𝐞𝐨𝐮𝐬 𝐌𝐮𝐥𝐭𝐢𝐜𝐨𝐫𝐞 𝐃𝐞𝐛𝐮𝐠𝐠𝐢𝐧𝐠 𝐨𝐟 𝐑𝐈𝐒𝐂-𝐕 𝐂𝐨𝐫𝐞𝐬 𝐢𝐧 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐂𝐡𝐢𝐩𝐬:


All information about the RISC-V Summit can be found here: https://lnkd.in/eHiEetVa

🚀Join us at ESE Congress  🚀
We are excited to present our market-leading 

#TRACE32 debug and trace solutions at the Embedded Software Engineering Conference starting today. Raef Kilani and Rudolf Dienstbeck are looking forward to interesting discussions at our booth 39 in the Stadthalle Sindelfingen.

#embedded #embeddedsystems #debug #trace #automotive

🚀 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐰𝐨 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐝𝐚𝐲𝐬 𝐚𝐭 𝐄𝐝𝐠𝐞𝐓𝐞𝐜𝐡+ 𝟐𝟎𝟐𝟒 ! 🚀
It was a great pleasure to present our market-leading 

#TRACE32 debug and trace tools to the japanese embedded community at the exciting EdgeTech+ exhibition in Yokohama.

Together with Yuji Mori and all our japanese colleagues on-site we thank the promoters for the great organization and also the numerous interested attendees at our booth, with whom we had interesting conversations and discussed future opportunities.

#embedded #embeddedsystems #debug #trace #automotive #innovations